I was responding to Danny’s comment on my ad agency/IP post and it’s truned into a full blown blog post. Danny said:
And where did you get the idea (data) that a 6 month buy rarely returns that equivalent? I would think that more national campaigns return at that level than 20-year patents.
Admittedly, I made a [...]
Just got this in my inbox from Phil (thanks Phil!)…it’s a NYT article about a flat panel “international price-fixing cartel.” With LCD prices falling so much…who knew they were being kept articifially high? Whoa. LG, Sharp and Chungwa all pled guilty and are paying the U.S. Dept. of Justice $585 million — the second highest [...]
From digitalsignage.com/blog:
Late last week we received the sad news that Olympia, WA based digital signage firm LocalVision had closed its doors. The energetic digital signage team apparently was feeling the effects of the economic downturn. We received the disheartening news from Morgan Runyon, LocalVision’s network admin.
Jim, Sandy, Morgan and the gang at LocalVision worked on [...]
I think the entire world was on vacation in August. I feel like I did more today than I did the past 4 weeks. This is a good thing! Thanks World, I hope you had a good vacation. I look forward to working with you now that you’re ready to not be on vacation.
I just upgraded our blog comment system to DISQUS, a handy web service that tracks comments across websites.
But how many of you have heard of DISQUS or even care? My guess would be somewhere around 6%. Ok, that’s not just my guess, that’s based on a study by Scarborough Research.
So where am I going with [...]
In the past week, I saw 2 news items that caught my eye:
Asus Eee Monitor [gizmodo]: It’s an all-in-one LCD/Linux computer. More or less like our Sign(beta). Ok, ok, it’s true they haven’t really said what it’s specs are or what the price will be (two arguably important aspects) but it looks like it’ll be [...]
Walking around the Digital Signage area of Infocomm, it seemed the DS area was bigger in terms of square footage than all of Digital Signage Expo back in February and appeared to be less attended in terms of people and have fewer (139 by my count, as opposed to 170 or so at DSE), larger [...]
From “The Long Tail: The Growing Market for Basic Digital Signage:”
Digital Signage Update: Most discussions of the digital-signage industry emphasize the increasing scale, sophistication, and interactivity of networks. What is the focus of RedPost?
Kanagy: The term used a lot is “the long tail.†Most of the digital-signage industry is chasing the head of the market—casinos, [...]
Have you heard of the term “long tail“? It refers to the portion of the market that’s lower volume but actually much larger than the high volume “body.”
I should issue a disclaimer here: that’s not my graphic to the right and I certainly didn’t invent the term. I first saw it on Minicom’s blog [...]
Apparently (thanks Danny for the link), people still read magazines. And not just people, but all generations:
The consulting and advisory firm found that every generation — from young Millennials (ages 13 to 24) to Generation X (25 to 41) to Baby Boomers (42 to 60) and older Matures (61 to 75) — enjoys reading magazines. [...]