I took this photo last night as I was putting out “street closed” signs for First Fridays. It looks pretty cool! I can’t wait to get the actual content up and running on the display, it’ll look much better.
We’re testing out a nice, new high brightness 32″ sunlight-readable LCD on demo from Landmark Technology, Inc. Here’s a photo from the front of BetterWorld Books, the bookstore we’re located in here in Goshen: The screen has a nice auto-dimming feature, so at night, it’s not glaringly bright. However, we still have a major glare [...]
I spent my morning at Courier’s Kendallville, Ind., book publishing plant, which they recently remodeled and expanded (they’re the largest employer in Kendallville, with Wal-Mart their only real competition). Pretty much at some time in your life you’ve bought or used a book or textbook printed by Courier. They’re huge. As I mentioned, they remodeled [...]
We just installed this afternoon a 32″ Sign/Kit in Goshen College’s Admissions waiting area. They’ll be using their digital sign to give visitors to campus an initial look at the faces and places around campus, as well as a sense of the mission and values of the college (what corporate-type-folks call branding). Check it out:
As briefly mentioned before, tomorrow marks the start of our one month test market of the effect of digital signs on retail. We have 3 digital signs (1 37″ TV, 1 42″ HP and one 19″ RedPost/Sign) located throughout BetterWorld Books’ Goshen retail store, 2 indoor and 1 facing the street: Each Sign is playing [...]
