Archive for the 'Good Data' Category

Elkhart County #1 in business investment in 2009

March 4th, 2010

From the IEDC release:
ATLANTA (March 4, 2010) – Elkhart, Ind. was the top destination for new corporate investment in 2009 among metropolitan areas with populations less than 200,000, according to data tracked in Conway Data Inc.’s New Plant Database.

Governor’s Cup winners are selected based on the number of new corporate location projects in each state [...]

U.S. Manufacturing: Not the sink hole you think it is

March 1st, 2010

A fascinating article over at 538:
There is a common theme across the internet: US manufacturing is dead and it’s never coming back. Well, there’s a big problem with that analysis: it’s not true. In fact, as the chart above indicates, it’s actually false. Note that since 1960, the index of industrial production has risen from [...]

Email gone wild: reign in unruly email signatures

February 18th, 2010

Email signatures really have got out of hand. They started out as a nifty feature way back in the 90s where you could predefine signatures for your email messages so you wouldn’t have to copy and paste something standard every time you wrote an email. But they’re really out of hand. They’ve gotten so long, [...]

Move Your Money

February 9th, 2010

There’s a big campaign going on right now to “Move Your Money” from the huge national banks to local/regional banks, the logic being that the big guys caused the financial crisis and, if we take our money out off their balance sheets, they’ll be forced to change their ways. You’ll also, on average, get better [...]

Don’t forget about ad favorability

February 8th, 2010

Danny sent me this article, from AdAge:
Indeed, all web ads pale when stacked up to TV and print, which can claim twice the favorability among consumers, according to Dynamic Logic’s Ad Reactions 2009 study.
Among 2,000 consumers surveyed in August 2009, 22% expressed a positive attitude toward ads on social media, the same as online video [...]

Debased prose

January 30th, 2010

From time to time in various fields, people proclaim the death of this or that because of technological change. The current favorites seem to be journalism and literacy/writing. Oh, woe is us. We are doomed, technology killed everything beautiful and wonderful in our lives.
My career revolves around technology: I love pondering the dangers and risks [...]

Digital Signs: Do they work?

January 29th, 2010

According to this Nielsen study, yes, they do:
According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 [...]

Fun data

January 26th, 2010

but I love stats like this:

Here are some examples from U-Haul of its current one-way rental rates for a 26-foot truck:
From Dallas to San Francisco: $734
From San Francisco to Dallas: $2,116
From Houston to Los Angeles: $706
From Los Angeles to Houston: $2,051
In both cases, it’s almost three times more expensive to rent a truck to leave [...]

Digital Sign Software Vendor Ratings

December 31st, 2009

James van Etten edits a digital sign e-newsletter with a circulation of over 8,000 that’s a good ongoing summary of the latest happenings in the industry. He just published his 2010 software vendor ratings, based on Google Rank and Alexa rank.
Out of 310 websites, www.theredpost.com ranked 75th. Surprisingly, we ranked above NetKey, StrataCache, DynaSign, Enqii, [...]

Eye tracking…study part II

December 2nd, 2009

Cassandra from Eye Corp posted a comment on my somewhat snarky post about the eye tracking study they released:
The Eye Tracking Tool is a summary for a quick and easy way to see if viewing engagement or frequency is likely to increase or decrease when factors like digital/static or size or type of precinct are [...]