Archive for the 'Digital Signage' Category

DSE ‘10 Gossip

March 1st, 2010

A fun round-up of Digital Signage Expo 2010 gossip by Adrian Cotterill over at DailyDOOH. My favorite:

If there really was a USD 1,000 fine levied by the LVCC for anyone caught using an unofficial / unlicensed wireless router then there were at least a dozen brave souls that we saw using 3G/Gg wireless routers on [...]

The end of the Revolution…

February 25th, 2010

…will be when, at Digital Signage Expo, all signs such as the below will actually be digital. I’m just saying, there’s nothing as simple, quick to install, and cheap as paper. Note that the arrows on these signs swivel for maximum flexibility.

The Revolution: Less BS, Part II

February 25th, 2010

Here at Digital Signage Expo there’s a lot of talk about revolution. You see it on banners, brochures and of course on digital signs. But for the most part, besides being a bit bigger, there’s not too much revolutionary stuff on display. Some new (largely unavailable) display technology. Some more advanced technology (more evolutionary). Some [...]

Obligatory digital sign malfunction photo

February 22nd, 2010

I’m on my way to Digital Signage Expo this week and spent the weekend with friends in LA. This digital sign was in an LA Metro station. I’ve always thought the Windows notification system was a pretty crappy, inconsistent way to deliver information to a user. Those little bubble things are more annoying than helpful, [...]

Sell value, not tech

February 10th, 2010

Notice how lots of tech-heads are panning Apple’s new iPad? Saying things like “it doesn’t have enough external ports, there’s no camera, no multi-tasking, it’s got a dumb name” etc. Well, they’re right. It’s not the be-all-end-all device. But if you remember back, when the iPod was released, the same tech-heads said the same things: [...]

Digital Signs: Do they work?

January 29th, 2010

According to this Nielsen study, yes, they do:
According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 [...]

No more LCDs? cont’d

January 25th, 2010

This just out today on DigitalSignageToday:
In an article on triplepundit.com, writer Kathryn Siranosian looks at Laser Phosphor Display technology recently released by Prysm. The company’ CEO, Roger Hajjar says that the new LPD technology has the lowest cost of ownership and smallest carbon footprint of any large format display currently on the market. Furthermore, it [...]

No more LCDs?

January 12th, 2010

LCD technology has been the work horse of the digital sign industry. Reliable, vibrant and in mass quantities cheap. But it’s made of glass, prone to breaking, has to be square and flat, uses lots of power and is incredibly expensive in really large sizes (think $60k for a 100″ display) and die after about [...]

Digital Sign Software Vendor Ratings

December 31st, 2009

James van Etten edits a digital sign e-newsletter with a circulation of over 8,000 that’s a good ongoing summary of the latest happenings in the industry. He just published his 2010 software vendor ratings, based on Google Rank and Alexa rank.
Out of 310 websites, www.theredpost.com ranked 75th. Surprisingly, we ranked above NetKey, StrataCache, DynaSign, Enqii, [...]

Digital Signs: Do They Work?

December 23rd, 2009

I submit this anecdote:

When shrinking passenger numbers at Copenhagen Airport began to hit sales in Select Service Partner’s seven food and beverage outlets there, the firm turned to digital signage.
After establishing that product promotions in two of the stores did indeed lead to sales uplift, Select Service Partner (SSP) committed to roll out 33 Samsung [...]