Digital Out-of-Home spending non-existent?
June 21st, 2010From the excellent MarketingCharts blog, a charts: It’s a bit hard to read, but of ad dollars spent on digital media, digital out-of-home (aka digital signage) makes up less than 1%. On the positive side, that means the playing field is wide open. And another chart in this series reveals that 100% of digital out-of-home [...]