RedPost

We’ve got a new friend visiting us at RedPost World HQ for the next month or so:

It’s an HP LD4200 LCD (specs) built for use as a digital sign. High brightness, 1920×1080 full HD resolution, 1000:1 contrast ratio — a really nice display.

We’re going to be doing some fairly unscientific market research with the HP monitor over the next month in the bookstore our office is located in, advertising for specific events, sales and options, and then comparing that to the store’s sales from last year to try to measure the impact of in-store digital signs. We’ll report back here on the blog.

Thanks HP!

This entry was posted on Thursday, June 25th, 2009 @ 10:16 am on the category Digital Signage, Good Data, The Market, World Headquarters. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.