Digital Signage Drama
Back in 2006, Meijer started to roll out their digital signage network in most of their stores (Meijer is like a midwestern Wal-mart equivalent). Meijer used a digital signage solution by Wireless Ronin implemented by NewSight Corporation.
Today, Wireless Ronin announced that it’s taking control of Meijer’s network BACK from NewSight. From DigitalSignageToday:
“Our belief was that NewSight would have completed its financing transaction in the first half of 2008, laying the groundwork for NewSight’s future operations,” said Jeffrey C. Mack, Wireless Ronin Technologies president and CEO. “When NewSight failed to obtain such financing, we engaged in discussions resulting in Wireless Ronin taking control of the hardware and software constituting the Meijer in-store network. We are pleased to also have entered into an agreement that provides for the continued operation of the Meijer network, thereby eliminating any disruption to Meijer or its customers. We have also entered into discussions with several national network providers focused on the build-out of the remaining Meijer stores with continued management of the Meijer network by Wireless Ronin.”
Whoa. I wonder what those “engaged discussions” were like. Sounds like Ronin laid the smack down on the underperforming NewSight, who appears to be struggling from fairly substantial financial difficulty. It’s like our own industry soap opera!
