The current push-tons-of-content approach
I’ve added some blogs to my blogroll, and Rob at Advertise Here! posted about the Mediocrity in Thought Process in Digital Signage Content. An excerpt:
We all have to remember that content isn’t relevant unless it adds VALUE to those consuming it. Riddle me this…how many other of the devices you own already feed you content? Your laptop? Your Phone? Your Blackberry? You are already predisposed to consume news through way more personalized devices than a screen manned by a 25 year old media editor…but it’s news that YOU have chosen is relevant to YOU. It means something. What people tend to forget is the old “Me†Generation. Trendwatching (http://www.trendwatching.com) has some great points on this. So how do you use Digital Signage to AUGMENT that or provide something truely unique?
Amen. A local bank installed 4 or so plasma screens in their brand new lobby…behind the teller windows, in the entry, etc. And they’re running what looks like Fox News (but isn’t) with 2 tickers and tons of content…it’s just annoying. I think they wasted the $25k or so they spent on the whole system…
I agree with Rob that it’s the same old story repeating itself. No one thought Google Ads could be effective…text only? No graphics? No animated gifs? Are they crazy? With a current market cap of $139 billion, I think they got something right.
